Ausmed Brand Guide
Current guidelines for Ausmed branding and logo use
The following logo variations and colours may be used when linking to our website and for publicity activities.
The Ausmed logo must only be used in accordance with the guidelines provided on this page. Please check the conditions of use and contact Ausmed if you are unsure.
Logo
There are several variations (also referred to as ‘lockups’) of the Ausmed logo. This includes horizontal, vertical, slogan included, and mark only. Each can be displayed in Colour, Reverse Colour or Colour Fill. Black is reserved for any printing restricted to black and white (no colour ink).
Colour
Reverse Colour
Colour Fill (White)
Black
Basic Logo Pack
Included in this pack are basic JPG image files with background colours and padding for ease of use across different platforms such as Google or social media.PNG Logo Pack
In this pack all of the logo lockups are available as PNG files with transparent backgrounds. These can be used to apply the logo across different graphics and media. Please read the guidelines to ensure correct and consistent use.Vector Logo Pack
The Vector Logo Pack includes all of the logo lockups as EPS and SVG files for any digital needs where a vector should be used.Clear Space
Be sure to give the Ausmed logo adequate space when positiong it next to any other elements. The width of the ‘A’ from the logo can be used as a guide.
Brand Colours
For digital applications please use HEX or RGB. For print, Pantone when available is superior and CMYK is the alternative.
Brand Pink Dark
HEX: #F44F6C
RGB: 244, 79, 108
CMYK: 0, 84, 42, 0
Pantone: 184 C
Brand Pink Light
HEX: #FA888E
RGB: 250, 136, 142
CMYK: 0, 58, 30, 0
Pantone: 177 C
Brand Dark Blue
HEX: #001540
RGB: 0, 21, 64
CMYK: 100, 92, 38, 53
Pantone: 282 C
Brand Colour Combinations Accessibility
Text: Dark Blue
Text: Light Pink
Background: Dark Pink
Text: Dark Blue
Text: Dark Pink
Background: Light Pink
Text: Dark Pink
Text: Light Pink
Background: Dark Blue
Text: Dark Blue
Text: Dark Pink
Text: Light Pink
Background: White
Typography
Ausmed’s brand typography includes Inter for body text and Futura Round for headings.
Futura Round Bold
Inter Regular